Content Curation For Large Companies and Brands: Where To Start | Digiday


If you are looking at content curation from the perspective of a large company, you may want to read this article from Josh Sternberg on Digiday, which provides some valuable recommendations. Here a few highlights I have extracted from the article:  “Curation is the vogue digital term for the ability to not only aggregate and distribute carefully selected information, but also to provide a unique voice on top of the original pieces of information. … “The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,”… “Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility. … **There can’t be articles that make the reader question why a brand is sharing it. **Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time.” Rightful. 7/10 Read the full article: http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/ 
Via digiday.com