App Pricing: What Works Best?
Tom Krazit reports at PaidContent: “In an insanely crowded mobile apps marketplace, pricing is one of the ways to stand out from the competition: for better or worse. Distimo shared some data Thursday on app-pricing strategies as well as the old-fashioned retail concept of the sale.”
The report entitled “The impact of app discounts and the impact of being a featured app” has indeed some useful information that can help you understand a what price level to offer your iPhone/iPad/Android app.
Download the report here: http://www.distimo.com/publications/
“Those who have erred on the high side and aren’t getting the response they would like should consider a sale: in Apple’s App Store average revenue rose 41 percent on the first day of a sale and by 22 percent over the course of 15 days, Distimo said in a new report on app pricing.”
“…steep(er) cuts paid off: “For example, offering a discount of one dollar on an application that normally costs $7.99, lowers the revenue, whereas offering a discount of three dollars on average increased the revenue by 131 percent,”… Original source: http://paidcontent.org/article/419-distimo-when-its-time-for-a-mobile-app-sale-choose-your-price-wisely/
Via paidcontent.org
